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☆ Long-form video on TikTok is surging for media publishers, a new report found. Here are the key takeaways.
▼ + stars: | 2024-03-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Long-form video is making a comeback on social media. As early as August 2023, creators told Business Insider they were earning tens of thousands of dollars per month from it. The data also said viewership of longer videos had increased nearly 40% over the previous six months. The report defines media and entertainment creators as accounts that are not brands, influencers, or aggregators of content. Tubular LabsYouTube has long been a go-to social platform for media publishers due to its landscape format and easy adaptability from TV.

Persons: It's, TikTok, ReesaTeesa, John Cassillo Organizations: Labs, Business, Beta

☆ A Gen Zer set out to make $100 a day for 100 days through side hustles. Here are the gigs and passive income streams she recommends.
▼ + stars: | 2024-02-15 | by ( Madison Hoff | ) www.businessinsider.com time to read: +9 min

Over the last few months, she posted videos highlighting the money she made from passive income or side hustles . "I think I've always made side hustles kind of a game of some sort for myself in order to bring in extra money." Finding side hustles and passive income streams that fit your needsMitchell said she would recommend side hustles or making passive income if you're willing to make the time commitment. Side hustles and passive income have been helpful for Mitchell outside her job at a church. This passive income method might not be an available side hustle option for all; TikTok requires participating accounts to be US-based.

Persons: Jackie Mitchell, —, Mitchell, I'm, you'll, wouldn't, hasn't, Brand, that's Organizations: Service, Focus Group, Focus, UGC, Program Beta

☆ TikTok is pushing longer videos. Some creators worry about the vibe shift
▼ + stars: | 2023-12-16 | by ( Clare Duffy | ) edition.cnn.com time to read: +9 min

But now, the short-form video pioneer is changing course and pushing users to make and consume longer videos. “I think TikTok is now [thinking], ‘We need to show [advertisers] that we can keep people staying on one video longer,’” Stein said. Consumers are also more likely to sit through a pre-roll ad for a video longer than one-minute than a video that’s nearly the same length as the ad itself. The company also says it recommends longer videos the same way it does shorter ones, based on user preferences rather than video length. She said that even when making relatively simple “storytime” videos, where she’s just sitting and talking to the camera, making videos longer than 1-minute means investing significant time and effort.

Persons: TikTok, — it’s, ”, Nikki Apostolou, ” TikTok, Zachary Kizer, Krysten Stein, “, ” Stein, Scott Kessler, ’ ” Kessler, TikTok —, Aly Tabizon, “ I’m, I’ve, ” Tabizon, it’s, Tabizon, Aly Tabizon TikTok, Laura Riegle, Riegle, she’s, ” Riegle, ” Apostolou Organizations: New, New York CNN, Facebook, YouTube, University of Illinois, CNN Locations: New York, University of Illinois Chicago, United States, United Kingdom, France, Germany

☆ TikTokers are scoring huge paydays from its new 'creativity program' that rewards longer videos. 7 creators reveal what they're making per month.
▼ + stars: | 2023-08-14 | by ( Shriya Bhattacharya | Dan Whateley | Jordan Hart | ) www.businessinsider.com time to read: +6 min

TikTok's new Creativity Program Beta is helping some creators earn tens of thousands of dollars. However, she earned just over $5,000 in June from the creativity program. But the creativity program is taking her earnings to a new level. Today, at nearly 2 million followers, Paris' monthly earnings from the creativity program ranged from $9,000 to $13,000. The Cordles were planning on doing the same before they saw how much they could earn through TikTok's creativity program.

Persons: Kay, Tay Dudley, Fortune, Arlene Resendiz, Resendiz, I'm, it's, It's, Zachary Newman, Devin, Hunter Cordle, she's, they'd, we've Organizations: Beta, Victoria Paris, YouTube Locations: New York, Paris

☆ TikTok influencer posts her five-figure monthly earnings online. She says pay transparency is as 'authentic' as it gets
▼ + stars: | 2023-08-13 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

She made just over $40,000 from the Creator Fund in 2021, and she's a part of its new beta program. The 24-year-old amassed an online following when she began posting TikTok videos out of boredom in her New York City apartment during the Covid-19 pandemic. TikTok creator fund is finally a much bigger check. For the month leading up to August 5, her videos earned her $13,105.91, according to monthly TikTok statements. She predicts that TikTok's CPB will earn her an extra $100,000 for the year — on top of her monthly earnings from brand deals.

Persons: Victoria, Paris, influencer, It'll, I've Organizations: Beta, Service, Paris, Nike Locations: Victoria Paris, Wall, Silicon, New York City, Paris, TikTok

☆ 7 TikTokers share how much they're earning from the app's new creativity program for longer videos, including a couple that earned $87,000 in a month
▼ + stars: | 2023-08-11 | by ( Shriya Bhattacharya | Dan Whateley | Jordan Hart | ) www.businessinsider.com time to read: +6 min

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